If you’re in the market for an analytics tool that can run reports for you, analyze / format data in a very clear to understand fashion, or just teach you the basics of A/B testing, then Optimizely might be the software for you.
You’d be hard-pressed to find a more complete analytics tool on the market today than Optimizely. It gives business users the ability to run complicated analytics tests and make tough data analysis into something easy to understand.
Before, only tech programmers were able to do all these things: run multivariate tests, analyze data, format into easy to understand reports, and present their findings to business owners.
Now, Optimizely does all this for you and more. If your tech resources are limited, consider trying this software. Split testing now becomes easy, and making data-driven decisions is very simple to do.
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